Packaging and E-Commerce – The Secret to Thriving in Online Retail
E-commerce is booming, and so are the expectations of online shoppers. From the moment they place an order to the excitement of opening their package, every step shapes their perception of your brand. While it’s easy to focus on products and marketing, there’s one often-overlooked hero in this equation: packaging.Yes, packaging. It’s no longer just about protecting your goods; it’s about creating an experience, reinforcing your brand, and even reducing costs. Why Packaging Matters More Than Ever Online retail is an entirely different beast compared to in-store shopping. Shoppers don’t get to...
